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BUSINESS SURVIVAL AND REVIVAL MANUAL

Had Michael Walsh focused on using his business expertise rather than following his ideological instincts he would likely be a wealthier person now. A highly respected business affairs columnist for media, Michael Walsh based his business counselling on a successful career as a business consultant.

The far-right Michael Walsh has been compared to John Harvey-Jones (1924 – 2008). The charismatic business advisor hosted the television series The Trouble Shooter which identified and removed problems troubling good but ailing businesses.

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Back in 1987, the gun shop owner and former leader of British Movement was headhunted by the prestigious Guild of Master Craftsmen. The authoritarian business accreditation body was ranked higher than the British Standards and Kite Mark standards of business excellence.

Michael Walsh was the Guild of Master Craftsmen’s most successful and longest-serving Assessment and Recruitment Manager.

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The quality assurance accreditation body’s patron was the Rt. Hon. Margaret Thatcher. The Guild’s membership base includes the most illustrious names in British industry, commerce and retailing industries.  In 1989, the highly acclaimed Federation of Master Builders also invited Michael Walsh to assess businesses on their behalf. Michael finally ‘retired’ in 2007.

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During his 20-years’ service with business accreditation bodies, Mike Walsh vetted and assisted membership applications of over 1,000 businesses. Many business proprietors remarked that his analysis and advice was far superior to that of their bank or local authorities’ businesses course.

Drawing on his vast experience Michael Walsh later published his best-selling ‘business survival manual’, The Business Booster. He concedes that there are thousands of business advice books available.

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“However, I was hands-on privileged to meet the heads of thousands of successful businesses. Some were sole traders whilst many were household name businesses. I learned a great deal from them. By making available The Business Booster I simply pass their advice to the coming generation of business builders.”

Unlike the authors of many ‘get rich quick’ book titles, Michael Walsh is no business theorist. He successfully created or managed a political movement, was a successful retailer, owned a printing and publishing business, and was Managing Director of Southern Comfit International, the international property syndicate for seven years.

During his period with trade bodies he became something of a legend for the quality of the advice he was able to give to businesses.  Many business owners concede that they owe their business success to his guidance.

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On his retiring to Spain, Michael Walsh was engaged by the Euro Weekly News.  Europe’s largest newspaper group of its kind was keen to use his experience to benefit the business community.

The Business Matters survival manual is perfect for all business owners wherever they are in the world. The author says that any one of the several score advice stories is guaranteed to give a business the edge of its rivals.

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“Read and absorb, apply the principles of The Business Booster and any business will survive and prosper in even the most hostile of competitive climates.  A unique hands-on guide to successfully and efficiently running a small business, The Business Booster by Michael Walsh is available on Amazon Books.

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MICHAEL WALSH is a journalist, author, and broadcaster. His 52 books include THE BUSINESS BOOSTER and THE FIFTH COLUMN VOLUME I and II.

KEEP REAL NEWS OPEN: Donate by using MoneyGram, Western Union or registered mail. 2) Follow our blog. 3) Share our stories and 4) buy our author signed books.

Michael Walsh currently has eight books listed under BUY DIRECT. Royalties will be ploughed into adding further popular titles declared taboo by the treacherous troika; Amazon, Facebook, and Mainstream Media. When ordering the book contact Michael Walsh by email keyboardcosmetics@gmail.com to receive your signed copy.

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Article, History, Poetry

BOOK PUBLISHING HAS NEVER BEEN EASIER

THE PEN IS MIGHTIER THAN THE SWORD Please share our links.

When Amazon achieved book publishing dominance in 2009 it was an ambush. Book publishers were mowed down like conscripts in the trenches of the Western Front.  Prior to Amazon, book printers and unknown authors were a made in heaven partnership.

Amazon has since achieved notoriety not for the books it publishes but for the books it refuses to publish. Amazon has become Big Brother and rebel authors are forced to return to conventional publishing.

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In truth, the old methods of book publishing were better.  Since, print-on-demand (POD) books have made it easier and cheaper for authors to publish and distribute their own books and they are doing better than Amazon.

What is POD book printing? One computer fed book printer run by a single operator has replaced scores of old crafts involved in old-style book publishing.  Within a few weeks, your manuscript is turned into 100 + beautifully bound books delivered to your doorstep. The cost of say 200 books is less than a new kitchen cooker.

Ghost-writer Michael Walsh has been printing and re-printing books since 1974.  The author’s name is on 52 book covers, eight of which are published independently of Amazon. The latter is more profitable than are the 51 Amazon-published books.

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“Amazon is merely a POD book publisher, the only difference being is their supremacy. When it comes to selling books they are as useless as a walking stick with a wheel on it.”

The author says that Amazon sells a few of his poetry collections. “However, when in 1999 I self-printed 3,000 small poetry books all sold out in weeks.

Ordinary folk have TV extraordinary peeps have libraries

“In the 1980s I self-printed Behind Enemy Lines, Special Weapons and Tactics, How to See in the Dark, Business Matters, Witness to History, Death of a City and other titles. I ordered each title in quantities of 1,000; all quickly sold.  The profits were higher than Amazon’s meagre 10%, which is what conventional book publishers pay authors anyway.”

The only stumbling block for self-publishing authors is how to sell their books from home or office. Michael Walsh has considerable experience in this field too.

There are three kinds of authors. 1) Specialist, like me, uses social media to promote their books. 2) Niche writers draw on their career or their life experiences. A holiday rep or hotelier will target the leisure market; a police officer will target their reviews and adverts at the crime and security markets.

Novelists, including romance and soft porn, deliver their books to local shops on a sale or return (SOR) basis. For instance, the author leaves 12 books and each week calls in to collect two-thirds of the cover price of the books sold in his absence.

How do I prepare and print my POD book? Michael Walsh says, “As a ghost-writer, I have brought to retail standard scores of poorly written books. In fact, most books, including those of household name authors, are ghosted.

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When your book is print ready I prepare it for the book printers. As soon as payment is received your books are ordered in whatever quantity to you require and you await delivery; it really is that easy.

Authors are taking advantage of new technology harnessed not by Amazon but by them. It has never been easier; Amazon, eat your heart out.”

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MICHAEL WALSH is the author of RISE OF THE SUN WEELEUROPE ARISE, TROTSKY’S WHITE NEGROES, MEGACAUST, DEATH OF A CITYWITNESS TO HISTORY,  and 52 other book titles.

KEEP REAL NEWS OPEN: Donate by using Western Union, MoneyGram, registered mail or contact Michael Walsh: keyboardcosmetics@gmail.com or euroman_uk@yahoo.co.uk 2) Follow our blog. 3) Share our stories and 4) buy our author signed books. 5) Receive free newsletters by writing subscribe to euroman_uk@yahoo.co.uk

Michael Walsh currently has eight books listed under BUY DIRECT. Royalties will be ploughed into adding further popular titles declared taboo by the treacherous troika; Amazon, Facebook, and Mainstream Media. When ordering the book contact Michael Walsh by email keyboardcosmetics@gmail.com to receive your signed copy.