Product and service (you offer) reviews are one of the most effective forms of local advertising. Basically, the content of these advertorials is couched like a newspaper editorial. In small print, usually at the top of the information hand-out, you will see it flagged up as an advertising feature or similar.
The content of your product or service review will be an outline description of what your business offers to the discerning media browser. Product reviews are a balance between a news story, that can’t be bought, unless you are Bill Gates, and a conventional advertisement that you buy.
The editorial departments of responsible newspapers are kept separate from the advertising department. Advertisement features are perfectly legitimate and have been a part of newspaper and periodical life as long as print media has existed.
The trick is to get your company’s message over so that readers are tempted to take…
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