Article

COPYWRITING, TRANSLATIONS AND GHOST-WRITING

Professional writing services are not something many business owners use despite their importance to their shops, hotels, restaurants, their business. Fact: A single spelling mistake on a website’s home page will reduce sales by 50 per cent as it suggests professional sloppiness and possible fraud.

Although there is a pressing need for both translators and copywriters there is little demand for either. Translating is, of course, the conversion of say English to Spanish or Russian. The translation will be a faithful copy of the original content but like for like is rarely acceptable so avoid using Google translate.

Russians who translate to English are fine at grammar but the results fail to communicate in a way English speakers are comfortable with. The translation is wooden and written in bureaucracy-speak. Russian businesses tend to favour copywriters whose first language is English.

Copy-writing and ghostwriting (enhancing) is a creative trade in which there is a need for word empathy. The copywriter takes uninspiring content and ‘sexes it up’:

You sell the steak, the copywriter sells the sizzle. Fees charged for either service can be modest. Like much else in life you get what you pay for. Many translators are doing it ‘on the side’ and have only their time to consider. These translators are inappropriate for such legal and official documents that require a notary’s stamp.

On the other hand, the copywriter is rarely paid his true worth. He or she takes your written content and creatively spins a web of enticement to attract interest and buyers.

Their fees are often high and so they should be. You see an advert; he sees many hours of inspired concentration. Their job is to create masterpieces out of a basic sales pitch. The true business professional does not count the cost of the investment as he expects returns to be far higher. A good copywriter can multiply sales faster than a jackrabbit can fornicate to produce rabbit kittens. You cannot put a price on that. ~ Michael Walsh

ARE YOU AN UNPUBLISHED NOVELIST

If you have written a novel or biography but lack the skills to bring your work to retail standard Michael Walsh can help you.

Enquiries are invited from writers who have already written or are well advanced in writing their novels. There is a demand for fiction, real-life stories, mystery, romance, crime, erotica, and romantic comedy. Contact: keyboardcosmetics@gmail.com or euroman_uk@yahoo.co.uk

MICHAEL WALSH BOOKSTORE WITH A DIFFERENCE
www.mikewalshwritingservices.wordpress.com
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MICHAEL WALSH BOOKSTORE WITH A DIFFERENCE
www.mikewalshwritingservices.wordpress.com

Article

Did I Really Write That?


When during a televised skirmish President Reagan’s recently published memoirs came up, former president wryly remarked: ‘I hear it’s a terrific book. One of these days I am going to read it myself.’

Of course, the statesman hadn’t written his biography but he was hardly alone in employing a ghost-writer whose name never appears on a book’s cover. Interviewed by Vanity Fair about her autobiography, Ivana Trump warbled: ‘To my surprise, I find I have a great imagination. I don’t say I am the Shakespeare, but it’s not just about the beautiful people and the gorgeous yachts and the fabulous homes and lots of sex. I tried to put in more the feelings.’

It was a great sales spin but Ivana reportedly paid ghostwriter Camille Marchetta $350,000 to write For Love Alone.

Whatever the ethics involved in book editing (ghostwriting), Michael Walsh, who edits authors books for those who lack his writing flair, is matter-of-fact and asks: ‘Does anyone really believe that celebrities have the time or the skills needed to set down their life story?’

John Blake, of Blake Publishing, estimates that as many as 80 percent of celebrity books are ghosted. Lucie Cave who penned Jade Goody’s My Autobiography says; ‘It is a must-have accessory for anyone who has reached a certain level of fame. Obviously, these people cannot write their books themselves, so they need someone else to do it for them.’

The list of names adorning the spines of books is often impressive but their true authors are rarely known. Earl Conrad ghosted Errol Flynn’s My Wicked, Wicked Ways.

One would need to wade through 529 pages of Hilary Clinton’s autobiography to discover that her speechwriter was responsible for most of her biography.

In 1957 John F. Kennedy was accused of using a ghost for his Profiles of Courage and Why England Slept. Henry Ford’s My Philosophy of Industry (New York Coward McCann 1929) was written by Fay Faurote.

Many famous authors are heads of writers’ syndicates that churn out novels on an industrial scale. Some famous writers allow less well-known writers to use their names on the cover of their books ~ for a fee. These include Andrew Neiderman, Tom Clancy, Robert Ludlum, Naomi Campbell, and Clive Cussler. Clancy’s publishers say: ‘Tom Clancy creates the ideas for these series and the writers execute Clancy’s ideas. All are subject to his supervision.’ 

It is claimed that 40 percent of books are ghosted but is it ethical? Michael Walsh has helped scores of writers to bring their books up to retail standards:

‘If there were no co-writers there would be few books. We take advice in fixing our cars, having our photographs taken but why stop there?

‘There are hundreds of fascinating people with interesting stories to tell or experiences to pass on, but few who can bring life to them. If a co-writer achieves that then everyone benefits from the partnership.’

MY CONTACT DETAILS keyboardcosmetics@gmail.com

Article

BUSINESS SURVIVAL AND REVIVAL MANUAL

Had Michael Walsh focused on using his business expertise rather than following his ideological instincts he would likely be a wealthier person now. A highly respected business affairs columnist for media, Michael Walsh based his business counselling on a successful career as a business consultant.

The far-right Michael Walsh has been compared to John Harvey-Jones (1924 – 2008). The charismatic business advisor hosted the television series The Trouble Shooter which identified and removed problems troubling good but ailing businesses.

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Back in 1987, the gun shop owner and former leader of British Movement was headhunted by the prestigious Guild of Master Craftsmen. The authoritarian business accreditation body was ranked higher than the British Standards and Kite Mark standards of business excellence.

Michael Walsh was the Guild of Master Craftsmen’s most successful and longest-serving Assessment and Recruitment Manager.

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The quality assurance accreditation body’s patron was the Rt. Hon. Margaret Thatcher. The Guild’s membership base includes the most illustrious names in British industry, commerce and retailing industries.  In 1989, the highly acclaimed Federation of Master Builders also invited Michael Walsh to assess businesses on their behalf. Michael finally ‘retired’ in 2007.

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During his 20-years’ service with business accreditation bodies, Mike Walsh vetted and assisted membership applications of over 1,000 businesses. Many business proprietors remarked that his analysis and advice was far superior to that of their bank or local authorities’ businesses course.

Drawing on his vast experience Michael Walsh later published his best-selling ‘business survival manual’, The Business Booster. He concedes that there are thousands of business advice books available.

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“However, I was hands-on privileged to meet the heads of thousands of successful businesses. Some were sole traders whilst many were household name businesses. I learned a great deal from them. By making available The Business Booster I simply pass their advice to the coming generation of business builders.”

Unlike the authors of many ‘get rich quick’ book titles, Michael Walsh is no business theorist. He successfully created or managed a political movement, was a successful retailer, owned a printing and publishing business, and was Managing Director of Southern Comfit International, the international property syndicate for seven years.

During his period with trade bodies he became something of a legend for the quality of the advice he was able to give to businesses.  Many business owners concede that they owe their business success to his guidance.

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On his retiring to Spain, Michael Walsh was engaged by the Euro Weekly News.  Europe’s largest newspaper group of its kind was keen to use his experience to benefit the business community.

The Business Matters survival manual is perfect for all business owners wherever they are in the world. The author says that any one of the several score advice stories is guaranteed to give a business the edge of its rivals.

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“Read and absorb, apply the principles of The Business Booster and any business will survive and prosper in even the most hostile of competitive climates.  A unique hands-on guide to successfully and efficiently running a small business, The Business Booster by Michael Walsh is available on Amazon Books.

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MICHAEL WALSH is a journalist, author, and broadcaster. His 52 books include THE BUSINESS BOOSTER and THE FIFTH COLUMN VOLUME I and II.

KEEP REAL NEWS OPEN: Donate by using MoneyGram, Western Union or registered mail. 2) Follow our blog. 3) Share our stories and 4) buy our author signed books.

Michael Walsh currently has eight books listed under BUY DIRECT. Royalties will be ploughed into adding further popular titles declared taboo by the treacherous troika; Amazon, Facebook, and Mainstream Media. When ordering the book contact Michael Walsh by email keyboardcosmetics@gmail.com to receive your signed copy.

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Article, History, Poetry

BOOK PUBLISHING HAS NEVER BEEN EASIER

THE PEN IS MIGHTIER THAN THE SWORD Please share our links.

When Amazon achieved book publishing dominance in 2009 it was an ambush. Book publishers were mowed down like conscripts in the trenches of the Western Front.  Prior to Amazon, book printers and unknown authors were a made in heaven partnership.

Amazon has since achieved notoriety not for the books it publishes but for the books it refuses to publish. Amazon has become Big Brother and rebel authors are forced to return to conventional publishing.

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In truth, the old methods of book publishing were better.  Since, print-on-demand (POD) books have made it easier and cheaper for authors to publish and distribute their own books and they are doing better than Amazon.

What is POD book printing? One computer fed book printer run by a single operator has replaced scores of old crafts involved in old-style book publishing.  Within a few weeks, your manuscript is turned into 100 + beautifully bound books delivered to your doorstep. The cost of say 200 books is less than a new kitchen cooker.

Ghost-writer Michael Walsh has been printing and re-printing books since 1974.  The author’s name is on 52 book covers, eight of which are published independently of Amazon. The latter is more profitable than are the 51 Amazon-published books.

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“Amazon is merely a POD book publisher, the only difference being is their supremacy. When it comes to selling books they are as useless as a walking stick with a wheel on it.”

The author says that Amazon sells a few of his poetry collections. “However, when in 1999 I self-printed 3,000 small poetry books all sold out in weeks.

Ordinary folk have TV extraordinary peeps have libraries

“In the 1980s I self-printed Behind Enemy Lines, Special Weapons and Tactics, How to See in the Dark, Business Matters, Witness to History, Death of a City and other titles. I ordered each title in quantities of 1,000; all quickly sold.  The profits were higher than Amazon’s meagre 10%, which is what conventional book publishers pay authors anyway.”

The only stumbling block for self-publishing authors is how to sell their books from home or office. Michael Walsh has considerable experience in this field too.

There are three kinds of authors. 1) Specialist, like me, uses social media to promote their books. 2) Niche writers draw on their career or their life experiences. A holiday rep or hotelier will target the leisure market; a police officer will target their reviews and adverts at the crime and security markets.

Novelists, including romance and soft porn, deliver their books to local shops on a sale or return (SOR) basis. For instance, the author leaves 12 books and each week calls in to collect two-thirds of the cover price of the books sold in his absence.

How do I prepare and print my POD book? Michael Walsh says, “As a ghost-writer, I have brought to retail standard scores of poorly written books. In fact, most books, including those of household name authors, are ghosted.

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When your book is print ready I prepare it for the book printers. As soon as payment is received your books are ordered in whatever quantity to you require and you await delivery; it really is that easy.

Authors are taking advantage of new technology harnessed not by Amazon but by them. It has never been easier; Amazon, eat your heart out.”

Mike Walsh 995 2x2-01 (1)

MICHAEL WALSH is the author of RISE OF THE SUN WEELEUROPE ARISE, TROTSKY’S WHITE NEGROES, MEGACAUST, DEATH OF A CITYWITNESS TO HISTORY,  and 52 other book titles.

KEEP REAL NEWS OPEN: Donate by using Western Union, MoneyGram, registered mail or contact Michael Walsh: keyboardcosmetics@gmail.com or euroman_uk@yahoo.co.uk 2) Follow our blog. 3) Share our stories and 4) buy our author signed books. 5) Receive free newsletters by writing subscribe to euroman_uk@yahoo.co.uk

Michael Walsh currently has eight books listed under BUY DIRECT. Royalties will be ploughed into adding further popular titles declared taboo by the treacherous troika; Amazon, Facebook, and Mainstream Media. When ordering the book contact Michael Walsh by email keyboardcosmetics@gmail.com to receive your signed copy.

 

 

Article, Music, Poetry

IF YOU’VE GOT IT FLAUNT IT

On-going debate about the distraction of social media and television has much merit. But, it is our weakness if such takes too much of our time up. I wonder, having watched a favourite programme, will we ever glow from the satisfaction of having ourselves created something of enduring pleasure.

I spend too much time on Facebook; I enjoy the cut and thrust of social activity that crosses the world’s frontiers.

However, I must admit to being torn as to how I spend my leisure time. Like many others I have been given a gift; mine is creative writing, which I enjoy immensely.

A Latvian friend would spend hour after happy hour crocheting the most beautiful garments. I know of at least one church where her work performs its task as a sacred altar cloth. Her crocheting provides lasting pleasure and earns her high praise.

Many people hide their gifts as if they are ashamed or perhaps consider it vain to mention them. My profession meant my making home visits. Often, my attention would be caught by a photograph or artwork, a figurine or an item of clothing.

My expression asked the questions. Often, the shy reply would be, “it’s one of mine.”

I recall a 2 x 1 metre bevelled mirror that depicted an etched image of the RMS Titanic lunging out of the Atlantic as it collided with the iceberg. The etching was so breath-taking in its drama and beauty that I never forgot it. Yet, it was the work of a young glass engraver.

An acquaintance created an exact replica from sculptor’s clay of the church one was married in. I met a lady who applied her skills by turning enamelled dolls into imitations of one’s daughter. A young pianist composed her own melodies.

A was awestruck by personally created wedding dresses, hand-crafted furniture, carved figurines, paintings, photographic art, and replicas of everything from model ships to busts. Without question, each artefact was up to art gallery or museum standard. However, those with the greatest gifts tend to be the most quietly spoken.

Impressed by the skills and patience of their creators I was even more impressed by their creators’ blasé response to praise.

I am sorry I never pursued the idea. It occurred to me that if I were to book a local hall there would be an opportunity to showcase works of art created by the town’s most gifted citizens. I am sure the hall’s booking fee would be modest. Imagine the thrill of sharing one’s gifts with those you rub shoulders with every day.

Article, Music, Poetry

THE BARREL ORGAN PLAYED

He took the book down from its shelf,
The page was one-o-three,
The barrel organ in the street,
Its air was ‘What’s to be?’
The poet turned a page or two,
His eye fell on the scene,
Such mourning brought the land to grieve,
The cortège brought their Queen.
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The poet turned another leaf,
He wept at what he saw;
The page was 1914,
And the story told of war.
Europe’s youth like wheat they fell,
Scythed and reaped for what,
That blood be turned to rich man’s gold,
And I’ll forget-them-not.
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The poet thought to close the book,
He trembled then he sighed,
Perhaps he knew that times had changed,
That truth had also died.
Sad the bard resumed to read,
Where now his world would go;
He turned the page but knew at heart,
He’d see more tears flow.
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The poet turned to time and place,
The barrel organ played,
Again the air, ‘What is to be?’
And once more mothers prayed;
The sheep are shorn, the wolves set free,
How soon the bullet flies,
Boys will sleep in homes of clay,
They’re buried under lies.
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Michael Walsh Poetry

SANTA AMAZON TO THE RESCUE